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1979

Jazz comes of age on the West Coast: Part of Playboy's 25th anniversary celebration, the Playboy Jazz Festival is the first successful jazz festival ever held on the West Coast in terms of audience and community support. It sold out T-shirts and broke the record for the most T-shirts sold since the Beatles concert in 1964. Hugh M. Hefner decided to make the Playboy Jazz Festival an annual event, announcing it on the Hollywood Bowl stage Friday night.

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